Learnings
extracted from the simulated flight · fed back into contextlearn-01angle · nostalgia-rebootWilson-significant
'nostalgia-reboot' is the breakout angle: +142% CTR vs the rest of the portfolio, consistent across all three personas.
LIFT +142%N 50,000CI [+118%, +166%]→ written back to context
learn-02style · retro-cartoon
'retro-cartoon' style edges out 'clean-clinical' on CTR (+19%), but the gap narrows for conversion — style is a click lever, not a buy lever.
LIFT +19%N 100,000CI [−2%, +40%]→ written back to context
learn-03persona · keto parent
'keto parent' persona underperforms on the 'macro-math' angle (−11% CTR) — signal is noisy, keep exploring before retiring the pairing.
LIFT −11%N 24,000CI [−29%, +7%]pending write-back